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The camp was built at the request by the government. This time for Billy to build two camps for use by the military, after his success with Filey. Again a deal was struck and Billy found 150 acres of farm land on the Butlins Pwllhelilleyn peninsula in Wales, with the clause that he could buy the camps once the war was over.
Although the site is four miles from Pwllheli town the local railway runs through the camp, with the benefit of its own station (Penychain) Named HMS Glendower a training a for the Admiralty and Merchant Navy.
Pwllheli opened to the public for Easter 1947 with a capacity of 5000 this was soon Butlins Pwllheliincreased to 8000 as the holiday camp followed in the Butlins tradition of being a success.
1990 saw the next major change. Now under the ownership of Rank, the site was renamed Starcoast World and £27 million was invested in the site, including a new indoor funpool,  foodcourt, and the building of new and upgraded accommodation including apartments.
Like Ayr in 1998 the news that the Holiday Camp was being Butlins Badge Pwllheli 1956transferred to Butlin’s sister company Haven. It is believed, the reason was the council wouldn’t grant planning permission for a Skyline pavilion.
The Camp is still part of Haven, and now called  Hafyn-y- môr (Haven by the sea)